What Is Medicare OEP and How Does It Work?
At Premier Insurance Partners (PIP), we know how important it is to stay informed and compliant during every enrollment period. That’s why we created this guide, to help you understand the rules, timelines, and strategies that make OEP a success.
Understand the OEP Timeline and Rules
Medicare OEP runs from January 1 to March 31 each year. During this time, clients enrolled in a Medicare Advantage (MA) plan can make one plan change. This is not a free-for-all like AEP, so understanding the limits is key.
How It Differs From AEP
The Annual Enrollment Period (AEP) happens in the fall and allows multiple changes. OEP is different; it’s shorter, more restrictive, and focused only on Medicare Advantage adjustments. Knowing this distinction helps you guide clients correctly.
Key Dates and Rules
OEP Runs From January 1 to March 31
This three-month window is your opportunity to assist clients who want to switch Medicare Advantage plans or return to Original Medicare. After March 31, changes are locked in until the next AEP.
Only One Plan Change Is Allowed Per Client
Clients can’t make multiple switches during Medicare Advantage Open Enrollment. Once they change their coverage, that’s it until the next enrollment period.
Types of Changes Clients Can Make
Switch From One Medicare Advantage Plan to Another
If a client isn’t happy with their current Medicare Advantage plan, they can move to a different one during MA OEP.
Drop Medicare Advantage and Return to Original Medicare
Clients can also leave Medicare Advantage entirely and go back to Original Medicare. They may add a Part D prescription drug plan at this time.
Compliance Guidelines for Agents
What You Can and Cannot Do During OEP
You can educate Medicare beneficiaries and respond to their questions, but you cannot initiate unsolicited contact or aggressively market plan options. CMS rules are strict and violations can lead to penalties.
Avoiding Unsolicited Marketing and Prohibited Activities
Agents cannot cold call, send unsolicited emails, or approach prospects without permission. You may only market to individuals who initiate contact, attend an approved educational event, or request information, and all outreach must follow CMS guidelines.
Marketing Strategies That Follow CMS Rules
Educational Events and Approved Outreach
Host informational sessions that explain Medicare options without steering attendees toward a specific Medicare plan. These events build trust and keep you compliant.
Using Compliant Materials and Scripts
Always use CMS-approved materials and follow scripts that meet compliance standards. PIP provides these resources so you can market confidently.
How PIP Supports Agents During OEP
Access to Compliance Training
We offer training that keeps you up-to-date on CMS guidelines, so you never have to worry about crossing the line.
Marketing Resources and Plan Comparison Tools
Our tools make it easy to compare plans and present options clearly to clients. Plus, we provide ready-to-use compliant marketing materials.
FAQs
What Is Medicare OEP?
Medicare OEP is the Open Enrollment Period from January 1 to March 31, allowing clients to make one plan change.
How Is OEP Different From AEP?
AEP runs in the fall and allows multiple changes. OEP occurs early in the year and permits only one change.
What Changes Can Clients Make During OEP?
Clients can switch Medicare Advantage plans or return to Original Medicare.
What Compliance Rules Apply During OEP?
Agents cannot make unsolicited contact or market aggressively; all outreach must follow CMS guidelines.
Where Can Agents Get Help With OEP Compliance?
Premier Insurance Partners provides training and resources to help agents stay compliant and succeed.
Final Thoughts
Understanding what is Medicare OEP is essential for every agent. This period offers a chance to help clients make important changes, but it comes with strict rules. By following CMS guidelines and using the right strategies, you can serve your clients well and grow your business.
At Premier Insurance Partners, we’re here to support you every step of the way. From compliance training to marketing resources, we have what you need to succeed during OEP. Contact us today to learn more and get started!